Privately, one lawyer for the company explained why in a letter later recovered in a court filing: "We have never raised any objection to the use of our labels feeling, for your more or less private information, that it is not too bad an advertisement." The FTC called the packaging mimicry "an indirect form of advertising aimed at children." As the Truth Initiative's Koval explained, the tobacco industry had more than a passing interest in getting kids interested in its products
Like wine labels, the bands can be interpreted as a form of artwork and collecting them is known as vitolphilia
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The Truth initiative, a U.S.-based anti-smoking organization, also launched a campaign targeting cigarette butts calling it the most littered item in the world. But there are people trying to fix this problem
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